ABOUT
I'm a copy-based creative director living in Hamburg, Germany. Currently, I'm working remotely at TBWA\SMP, one of Asia's top-ranking creative agencies.
I have a proven track record of leading creative teams to deliver successful campaigns across product innovation, socials, content, outdoor to brand experience, consistently delivering effective ideas for world-renowned brands like McDonald’s, UNICEF, Spotify, Nissan, Camel, Samsung, Abbott, and KFC. Under my watch, challenger brands have achieved record growth and no.1 brands haver protected their leadership.
My body of work has won every major global award, and have been cited multiple times as global best practice in effectiveness.
In 2019, I was named no.6 Creative Director and no.5 Copywriter in the Philippines. I have also served as jury member in New York Fest, Webby Awards, YouTube Works, and the Kyiv International Advertising Festival, one of Europe's longest-running award shows. Recently, I was named by the Philippine 4As as the Next Gen Creative leader for my contributions to the agency and the industry.
Apart from industry work, I am a hobbyist photographer and a globally-published poet. I moved to Germany last year with my wife and two kids, and we're loving being Hamburgers so far.
↑80
GLOBAL AND REGIONAL
AWARDS
#1
NEXT GEN CREATIVE LEADER
PH 4As AGENCY OF THE YEAR
14
YEARS IN ADVERTISING
& PR
JURY
PH AND GLOBAL
AWARD SHOWS
POET
AWARD-WINNING
GLOBALLY PUBLISHED
AD WORK
AD AWARDS
Clio
2017
Bronze for Audio, "Marie"
2018
Bronze for Music, "Bench #LoveLocal"
2022
Bronze for Creative Effectiveness,
"Spotify Kalye Hip-Hop"
Webby
2018
Honoree, "Snapchat Bug"
2022
Nominee, "Spotify Kalye Hip-Hop"
2023
Nominee, "Carabao-Thru"
Nominee, "Spotify Soundtrip"
New York Fest
2018
Finalist, "Marie"
2019
Silver for Environmental Design, "This is a Tree"
2020
Finalist, "Spotify Christmas"
2021
Finalist, "McDonald's Ride-Thru"
2023
Shortlist, "McDonald's Carabao-Thru"
Campaign Brief's The Work Inclusions
2018
Snapchat Bug
Marie
2019
Boysen Girls
Who will take care of me
This is a tree
2020
Spotify Christmas
2021
Spotify Kalye Hip-Hop
McDonald's Ride-Thru
2023
McDonald's Carabao-Thru
Adfest
2019
Gold for Design, "This is a tree"
Silver for Innovative and Sustainable design, "This is a tree"
Silver for Outdoor, "This is a tree"
Silver for Best Use of Media, "This is a tree"
2023
Bronze for Outdoor, "Carabao-Thru"
Ad Stars
2017
2 Finalists, "Snapchat Bug"
Finalist, "Nissan Typo"
Finalist, "Oishi Snackable Friends"
2018
10 Finalists, "Who will take care of me?"
2019
Gold for Communication Design, "This is a tree"
2 Silvers for Product Service and Design, "This is a tree"
5 Bronzes for Outdoor, Craft, Illustration, Green, and Branded Content, "This is a tree"
Crystal, "This is a tree"
2021
Crystal, "McDonald's Ride-Thru"
2023
3 Finalists, "McDonald's Carabao-Thru"
11 Finalists, "Rescue Christmas"
Philippine 4As Agency of the Year Awards
Next Gen Creative Leader, 2023
Australian Awards
2018
Finalist, "Marie"
2019
Bronze for Outdoor, "This is a tree"
2021
Finalist, "McDonald's Ride-Thru"
New York AME
2017
Finalist, "Nissan Typo"
Finalist, "Oishi Snackable Friends"
2019
Bronze for Design, "This is a tree"
Silver for Promotion of Peace, "Muslim Homily"
2020
Silver for Best Use of Medium, "Spotify Christmas"
2021
Finalist Certificate, "McDonald's Ride-Thru"
Kidlat
2017
Bronze for Outdoor, "Nissan Typo"
2018
2 Silvers for PR and Activation, "Boysen Girls"
Bronze for Integrated, "Boysen Girls"
Gold for Character Design, "Who will take care of me?"
Silver for Animation, "Who will take care of me?"
3 Bronzes for Radio and Sinag, "Marie"Bronze 2019
2 Silvers for Creative Effectiveness and Storytelling, "This is a tree"
Bronze for Creative Effectiveness, "This is a tree"
2023
Gold for Experience, "Carabao-Thru"
3 Bronzes for Media, Outdoor and PR, "Carabao-Thru"
2024
Gold for Design
Washtag
LIA
2018
Silver, Sustainable Design for "This is a tree"
One Show
2017
Merit Award for Film, "Snapchat Bug"
2023
Finalist for Creative Effectiveness, "McDonald's Carabao-Thru"
Spikes Asia
2017
Finalist, "Snapchat Bug"
2018
Silver for Outdoor, "This is a tree"
Bronze for Design, "This is a tree"
Finalist, "Who will take care of me?"
D&AD
2019
Finalist, "Generation fluid"
Cannes Lions
2019
Bronze for Innovation, "This is a tree"
2023
Shortlist for Music, Nissan Leaf Orchestra
Adobo Design Awards
2018
Gold for Film, "Who will take care of me?"
2 Bronzes for Animation and Illustration, "Who will take care of me?"
2019
3 Bronzes for Sustainable Design, Spatial Design, and Outdoor, "This is a tree"
TBWA\SMP Awards
2015
TBWA MVP of the Year
TBWA Creative of the Year
Adobo Creative Rankings Philippines
2019
No.5 Copywriter
No.6 Creative Director
Campaign Brief Asia
2018
No.25 Most Awarded Creative in the Philippines
2020
No.12 Most Awarded Creative in the Philippines
2021
No.12 Most Awarded Creative in the Philippines
PRESS
03
Campaign Brief Asia Creative Rankings 2021
05
Adobo Magazine Creative Rankings 2019
POET
RYAN CAIDIC
Ryan is Philippine-raised, German-based poet. His work has been recognized globally, winning in the 2024 Spring Onyx Poetry Prize, highly commended in the 2023 Wales Poetry Award, finalists in the 2024 Peseroff Prize, Prism Pacific Spirit Poetry Prize and Wolverhampton Poetry Festival, and longlisted in UK's Yeovil Festival and Canterbury Festival's Poet of the Year.
His poems have been published in anthologies and journals across the US, Asia and Europe including Southword, Breakwater Review, Rising Phoenix Review, Mobius, Eunoia Review and elsewhere.
